Refuge marks International Women’s Day with helpline campaign launch

At London’s Picadilly lights, 10-second idents featuring a voiceover from the charity’s patron, actress Olivia Colman, ran throughout the day.

As part of the campaign, created by BBH, high-profile women including presenter Lorraine Kelly, singer Jess Glynne and comedian Miranda Hart changed their names on Twitter to the number of the National Domestic Abuse Helpline – 0808 2000 247.

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